Tuesday, December 29, 2009
'Forwarding' happiness?
These days I ignore most of the forwards and try to stay focused on what I want. It’s a lesson I learnt from a friend who was desperate to get clients for his new consulting business. He went through a rough patch especially in the first few months when the recession set in. However, his undying passion and perseverance in following up with prospective clients; long wait at several coffee shops across the town clearly reflected a promising future for the business. He is now a jet-setting consultant but still trying to push clients for the next appointment. When asked the secret of his success and that too in a short time, he said, ‘what you focus is what you get?’ That for me was a powerful statement with multiple connotations. Ever since that day, it was easy for me to overlook enticing mails – be it job offers or a million for just forwarding.
Coming back to the forwards reflecting happiness – if one is genuinely focused on creating happiness to 10 others – am certain it’s just a call away or worse a personalized e-mail away. Remember the days when we were deprived of such instant communication tools, the days when we wrote long letters to friends? We were always trying to establish a connect, which would provide an emotional high, right? Why can’t we recreate such ‘happiness’ with instant communication tools? Every time I call my Mom, she says don’t forget to call on Sunday evening thinking that am busy and can set aside time only on Sundays for her. Well, these days I call her at least twice a week. One interesting change has been the change in the structure of our relationship network – from a two-way, expectation-free network, our relationship is turning out to be unidirectional and purely driven by profit motives. It is so because one ‘expects’ something back from the relationship being established. The moment one ‘expects’ something from a relationship, there will arise a critical yardstick called satisfaction. Knowingly or unknowingly one prioritizes activities to carry on the relationship, based on the ‘expectation’ and the ‘satisfaction’ derived from the same. Happiness is thus only a possible outcome.
As the authors of The Go Giver says, When you base your relationships – in business or anywhere else in your life – on who owes who what, that’s not being a friend. That’s being a creditor. The authors further state that “Your influence is determined by how abundantly you place other people’s interests first.” For me, it’s all about being invested in people, it’s all about ensuring the person next to me is happy.
Sunday, December 13, 2009
Is Mukesh Ambani a good leadership brand?
business or otherwise is one who is humble and relentlessly working towards uplifting the needy. More importantly, I was reminded of what Management Guru, the late Peter Drucker said, “The CEO is the link between the Inside that is ‘the organization,’ and the Outside of society, economy, technology, markets, and customers. Inside there are only costs. Results are only on the outside.”
Mr.Ambani seems to be an exception. The cabby who was driving us to the hotel from the airport related Mukesh Ambani's ambitious project in the middle of India's commercial capital-Mumbai to Ratan Tata's gesture towards terror victims of Taj Mahal hotel. Tata, Chairman of Tata Sons is obviously held in high esteem as he went out of the way to be a part of the grief stricken families. This is an era where business leaders are required to evoke inspiration. Young executives – increasingly trying to integrate corporate social responsibility into their daily activities are reflecting a renewed passion for purpose and values, a sense of responsibility to local and global community. More and more of these executives are seeking a work atmosphere that reflects a ‘business movement’ aimed at addressing a larger social cause. Does Mukesh Ambani fit into this?
According to John Baldoni, a leadership consultant, leaders have an identifiable persona that is a reflection of what they do and how others perceive them. It is called the leadership brand. According to him, the leadership brand is a reflection of the leader’s credibility. The objective is to develop it wisely and nurture it carefully so as to help create strong bonds of trust with followers. What it is not is all the more important. Leadership brand is not about chasing visibility. Mukesh Ambani has reportedly sponsored an event to felicitate Sachin Tendulkar after the cricketer finished 20 years in cricket. With most of the bollywood's 'who is who,' the event seem to be an ideal set up for garnering personal visibility. Do we see Ratan Tata doing similar PR exercises?
Why is India ranked low in IT adoption?
The report throws light on interesting facts that would see growth in IT adoption in the days to come. For example, it points out that the price of personal computers is falling rapidly and the emergence of a whole new class of laptops, priced as low as US$100 to US$300 is enabling large segments of the population of emerging countries to now get access to affordable computing. Software capabilities are improving steadily, and they account to a large degree for the growth in popularity of social networking platforms and other Web 2.0 services. What’s most intriguing is the growth of members in LinkedIn, a social networking site. This despite the slump in economy. It goes on to show the significance of internet and networking in daily lives. IT seems to be indispensable. While mostly confined to tier I and tier II towns, internet penetration and social networking is increasingly becoming a imperative, especially amongst youth and is expected to drive further growth in cost-effective net-books.
The other reason pointed out in the report is related to the fact that both public- and private-sector leaders now fully accept the important role of ICT in stimulating growth and enabling the development of economies by significantly increasing productivity across sectors. Agility and productivity has become a norm. Imagine booking a railway ticket to any place of choice in India sitting in office, transferring money from the nationalized banks to parents in remote areas. Well, all this when you’re stuck in a remote town – implausible, isn’t it? Jagadish, a fishing contractor based in Nalgonda in Andhra Pradesh is today able to fix the price of his catch even before his boat with the catch nears the shore – thanks to the penetration of the mobile phone. Farmers are able to flash biometric cards for updating their bank accounts on a daily basis or for that matter avail loans without having to spend time at co-operative banks – thanks to technology, which is empowering people at the bottom of the pyramid.
Another key factor that might trigger better ICT growth here is the reverse brain drain. With the downturn, many Indians and even foreign nationals are targeting India as a potential job market. With global exposure and deep domain expertise, these people can leverage their skills to establish market ‘colonies’.
Monday, December 07, 2009
Teaching is the highest form of understanding
The answer is simple. We tend to quote or refer ‘learnings’ in our day-to-day conversations. The phenomenon seems to increasing as pressure on individuals ‘to learn’ mounts every day. This is prevalent in an organization as well as outside. With competition elevated to a global landscape, neither organizations nor employees can rest on past glory as competitive differentiators become a moving target. The quest for learning hence is a continuous process and stretches outside the organization. Gary Hamel, the influential business strategist, likes to say that one of the most urgent questions facing leaders (and thus their companies) is, "Are you learning as fast as the world is changing?"
It could possibly be inferred that employees will stick to an organization where continuous learning is encouraged and embedded in its culture. An ex-colleague of mine used to engage all of us in a discussion about latest trends in technology, every day in the morning. We used to discuss, debate and also distribute knowledge assimilated via this exercise to clients and journalists who were in contact with us. All of us would prepare well for the ‘debate’ in the morning lest we run out of points. In a nutshell, we would keenly look forward to the ‘mornings.’ The debate also enabled the team start an in-house journal besides helping win new business mandates showcasing ‘knowledgeable team mates.’
Many leaders have now come to terms with the fact that for their companies to stay ahead of the competition, their employees, cutting across the entire organization, have to learn more than the competitors. Employees will have to acquire new skills, keep tab on emerging technologies, and suggest new ways to do old things, from manufacturing to marketing to R&D. An organization can be a learning one only when it truly understand its people and their unique requirements. Aristotle famously said, "teaching is the highest form of understanding." Ever wondered why the likes of Infosys founder – Narayanamurthy, Air Deccan’s Captain Gopinath to name a few are recalled by the masses? While they stayed focused as leaders in their organizations, they also knew what is ailing the industry, what should people learn and more importantly they were willing to share what they knew. We don’t forget what we learnt and from whom. Our favourite teachers are the ones from whom we have learnt a lot.
Tuesday, December 01, 2009
Value add
How did CavinKare disrupt the market with shampoo sachets? Simple, it understood the market better than the gorillas of the industry. Its employees gave an insight that transformed the company’s fortune. As organizations transform their business model, it is imperative for the employees to change their working model as well. What are the necessary competencies required for the future? Well, the obvious answer would be deep domain expertise that ensure the power to leverage insight as well as foresight. Take the example of IBM. The company leveraged its global ‘Steel expertise’ to develop a template that can be put to use in markets when the demand picks up. It had the foresight that Indian steel manufacturers would adopt the template two years before they actually did. However, it’s common knowledge that there is a dearth for such specialists. Even if they’re available, it’s at a premium.
Such specialists come with unmatched and unbridled passion that organizations find it tough aligning them to their culture. What is the solution? One way to overcome this would be to let employees work part-time – allow them to undertake whatever they are passionate about for the rest of the time. Organizations can align their business goals with employee’s personal goals and derive utmost benefit. There should of course be some alignment of objectives. For instance, a journalist who would like to focus on the NGO’s can possibly pass on intelligence in leveraging the NGO’s for building a targeted information network.
A finance executive who passionately believed in contributing to the society relinquished her plum job to focus on mobilizing funds for a school for the under privileged. Her firm later allowed her to follow her dream but engaged her with the company on a part-time basis. While she could network with the firm’s clients for funds towards the under-privileged, the firm benefitted from her expertise and also the NGO’s client base. As organizations re-visit their values and culture, employees should do the same. It’s time to follow the heart. The finance executive re-joined the firm because she knew the association would be mutually beneficial and that her expertise in the firm could uplift a part of the society.
As Rosabeth Moss Kanter writes, People search more broadly, see more opportunities, and generate more ideas if they are encouraged to think about the world and not just about their function. If they look closely at society, not just as a market abstraction but as a collection of fellow humans with needs worthy of attention, they see that there is always room for improvement. "Better" is always a moving target. When people feel their ideas will contribute to serving society, beyond the quest for revenues and profits, there is an additional motivational boost to focus on new solutions, not just pushing more of what they already know. They care about solving the problem because it is connected with their values, and they are willing to keep working until the problem is solved, not just until they have a product to throw over the transom.
Tuesday, November 24, 2009
Network Now
Well, the point is that we have come a long way since the days of inland letters, trunk calls and even emails. It just takes a few clicks to activate ones 'network.' More importantly, it is simpler, cost effective and real time. It can be customized to individual needs - one way networking, two ways or multiple ways. In essence, the network can be leveraged to suit ones intended benefits - a reason why Networking hitherto restricted to the extroverts has many takers today. It's kiddish says a successful senior executive, while discussing benefits of the ubiquitous social network. That's when I take the example of Mosses who could seamlessly transition to a new job because of his network. Competition is implausible irrespective of the field, and the market one is in. What one is today need not necessarily remain so. Remember, there is a need to develop a competitive advantage for self more than ever. While firms big and small communicate their competitive differentiators for garnering market share, why not individuals? The task has in fact become imperative. The power of networking help individuals to strongly communicate their differentiators.
Monday, November 02, 2009
Follow your heart
There are couple of points that one could introspect on:
a. Brand equity - Is brand equity of an employer a priority? There is a phase in ones career, when big labels make a difference. Learning here might not be substantial but from a career perspective - it provides the necessary impetus.
b. Nature of job - There are people who are driven by freedom to do what they want, something intellectually stimulates drives them, challenge is a stimulant. What matters is doing what interests them with enough autonomy. Place of work is not a priority.
c. Security - These are people who have learnt to adapt to a particular atmosphere, developed an ecosystem with people that time and again repose faith in them. They grow at their own pace with the belief that growth is rapid and in synch with industry. These are typically those in PSUs and old economy companies. They hate job hopping and hoppers.
d. Rewards - With increasing peer pressure, there are people who jump in search of monetary rewards. Serious employers will be skeptical in hiring these folks as their CV resembles that of a 'pole vaulter.'
As for me, am continuously in search of challenges that will enable me assimilate 'best practices.'
Thursday, October 29, 2009
Can anyone manage time?
My son is supposed to watch television in the morning only when he finish his breakfast. However, by the time he manages to gulp everything down, it is time for school. You can imagine the cacophony one has to undergo, when a four year old misses his favourite ‘Looney tunes’ show. Well, there is no point discussing ‘time management’ with him but just urge him to focus on what he’s doing and finish it faster. Chew the food faster and refrain from pestering his kid sister, for instance. The point here is no one can manage time but everyone can manage the activities, tasks they undertake. Does it mean one has to multi-task and be efficient in doing it? Not really. One will be giving too little attention to too many things while multi tasking and more importantly - fail to do anything well. Like how my son missed his favourite show.
Time is subjective and is measured mostly in terms of satisfaction. A working professional will be satisfied only when his tasks for the day is complete – and to his satisfaction. What one should hence do to ‘manage time’ and to generate satisfaction is to identify the tasks that will create the most value and focus on those. By prioritizing value over the number of tasks; focusing on the things that really matter, one will increase the quality of work and obviously the value one extend. Am worried my son will find more value in watching television than the breakfast he is served.
Remember, time = satisfaction. No wonder then it’s said that a busy person is one who finds time for everything.
Tuesday, October 27, 2009
'Uncertain' lessons
So, here’s the learning. According to ‘Human Motivation,’ a book by David McClelland, a Harvard psychology professor, Everyone is driven by three things – a) achievement (the desire to compete against increasingly challenging goals), b) affiliation (the desire to be liked/loved) and c) Power - the desire for influence and respect for yourself and the desire to empower others; to offer them influence and respect. The author states that people will remain motivated and engaged if they have the opportunity to do the above.
So, what am I doing? Am trying my best to engage myself with whatever work I have, get connected and try and influence those who need to be…From an organization perspective, employers should realize that people become political when uncertainty spreads, which could be unfavourable especially during challenging times.
Friday, October 16, 2009
Office is my home, err...is it?
My doubts were proven right. While my friend was expecting the organization to cheer him up even when the going was extremely tough, he seemed to have been left to fend on his own. With the employee spending close to 12 hours in office, it is but natural to expect ‘care’ from his employer. A quick look at news reports generated in the recent past indicate that organizations are increasingly focusing on growth at the expense of employees instrumental in driving this growth. As someone said, human brain is a social organ. Its physiological and neurological reactions are directly and profoundly shaped by social interactions. A challenge at a professional level might evoke the same response as a challenge at the personal level as the distinction is blurring today.
According to a research done at University of California at Los Angeles, it was found that although a job is often regarded as a purely economic transaction, in which people exchange their labor for financial compensation, the brain experiences the workplace first and foremost as a social system. When people feel betrayed or unrecognized at work — for example, when they are reprimanded, given an assignment that seems unworthy, or told to take a pay cut — they experience it as a neural impulse, as powerful and painful as a blow to the head. Most people who work in companies learn to rationalize or temper their reactions; they “suck it up,” as the common parlance puts it. But they also limit their commitment and engagement. They become purely transactional employees, reluctant to give more of themselves to the company, because the social context stands in their way.
On the other hand when leaders take initiatives to understand their people, make them feel good, clearly communicate what’s expected from employees, give latitude to make decisions, support people’s efforts to build good relationships, and treat the whole organization fairly, it prompts a reward response. Others in the organization become more effective, more open to ideas, and more creative. They notice the kind of information that passes them by when fear or resentment makes it difficult to focus their attention. They are less susceptible to burnout because they are able to manage their stress. They feel intrinsically rewarded.
An organization is today more like an employee’s home where he fosters certainty, each and everyone is treated fairly, caring is a given, and where freedom is not a choice. Every leader or employer should keep in mind that ‘home is where the heart is.’ Where is your employees heart?
Thursday, October 08, 2009
Are organizations conditioning employees to lose?
Cut to the corporate nest. With ‘uncertainty and doing more with less’ as the focus, employees behave like the eagle. Am yet to hear someone talk about how organizations should be focusing on how it can make the most positive, possible difference in the future. Implying the future of employees, existing clients and itself. For this to happen, they should think beyond the present. With everyone discussing ‘downturn,’ most organizations today seem to have an installed base of thinking, a myopic view of opportunities – present and future- that compromise investment towards client satisfaction, employee satisfaction and there by growth.
Look at the pressure on listed companies today. It has become imperative for them to focus on numerator growth rather than tinkering their denominator-led strategy. As Wall Street makes it clear to them, “Go ahead, squeeze the lemon, get the inefficiencies out, give us the juice (dividends). We’ll take the juice and give it to companies that are better at making lemonade.” The point is that the focus should be on growth – of employees, clients and the company and that will certainly not be a result of doing ‘more with less.’ Management gurus say that the bus should have right people at the right place at the right time so as to move. Who would want to be in a stationary bus?
Tuesday, September 29, 2009
Lessons from 'Abhiyum Naanum'
b. Trust – Life is a network of networks. And, trust is an integral part in ensuring that the network sustains. Everyone has a reason doing what they are doing. Trust their instincts.
c. Respect – It’s not important to visit a place of worship. Nothing counts more than the ‘respect’ we bestow on others irrespective of their age, profession and social status.
d. Contribute – Happiness is a result of providing something without expecting anything in return. When one is driven by ‘giving,’ it doesn’t really matter if someone else is trying to take advantage of the magnanimity.
e. Surprise – Be ready for surprises everyday. One could take this as continuous learning.
Friday, September 25, 2009
Too tempting to remain focused
Moving over to the corporate jungle, can we recall a company that has a clear focus? Not many, heh! One would believe that organizations would narrow their focus in an intensely competitive global market where products get increasingly commoditized. A quick look at the Indian market would reveal that companies are diversifying, widening their focus to grab as much of the market share as possible. Coca Cola entered and diversified – from colas to drinking water to snacks. I wouldn’t be surprised to see a ‘Coco Cola Hotel’ in future. Unilever - the only thing I recall of the company is its continuous endeavor in reducing the number of brands – amassed over the years chasing existing and non-existing markets. Take the example of Maruti. As a potential customer, do you have a clue of which car to buy from their stable?
The point here is as companies diversify, their focus on extending values diminish. Growth becomes a constant in all strategic plans – straining the management as well as the people on ground. The values promised to customers through various brands, values for employees, values for partners etc. In a world where, brands or for that matter companies disappear within days, it is important for companies to ensure that customers reverberate its values. Recall Lehman Brothers? What happened?
Going back to why I love the word focus. It’s only because it’s an all encompassing word for a company. Focus on people, focus on customers, focus on partners, suppliers, market etc. Everything else will automatically fall into place if the buzz word is focus within a company.
Thursday, September 24, 2009
Consumer electronic cos getting disengaged
One of my colleagues had a harrowing time chasing the service engineers to replace a part on his Bravia so that he could enjoy the ongoing Champions Trophy. He’s yet to get a response after three weeks. Yet another colleague was figuring out contact details of LG for mending a two year old washing machine. These can be dismissed as one off experiences. However, the intense competition in the consumer electronics market seem to be forcing companies to get disengaged from its ‘fans.’ Can we imagine Sachin Tendulkar snapping at a young cricket fan in public? Do big brands lose customer focus? Can they afford to? A restaurant where am a regular stopped offering customers tea as it curtailed the possibility of selling their money spinners – kebabs, shawarmas and fruit juices. As I sat for my regular parota, chilly chicken and tea, the server informed me about his boss’s decision but offered my regular tea nevertheless. That for me was a ‘wow’ moment. I still go there and binge on parotas and chicken sans the tea.
There’s a lesson for big brands from this. As the business get commoditized, the need for customer focus and service should only increase. After all, customers are increasingly seeking ‘wow’ moments.
Monday, September 21, 2009
Employees will drive IT adoption
Google, Salesforce.com, Citrix to name a few are possibly aiming at this market – the oversold market - where ‘simplicity’ is the norm. The market will soon revolve around what the employees prefer. Are they bothered about servers? Storage? No, not at all. They are only bothered about finishing their work fast and leveraging applications that will enable them to efficiently undertake their work. Google launched an operating system centered around the web as the company saw an increasing number of people relying on the web to carry out their work. Salesforce famous for simplifying ERP and hosting the same on the web is another example. Citrix seems to be simplifying ‘virtualization’ by targeting employees with an effective desktop virtualization solution. All these companies are targeting employees/users in an enterprise.
As more and more employees pull out convenient applications from the web or the ‘cloud,’ there is no doubt that the market will revolve around powering these applications. Remember, how we use electricity for various purposes. Be it powering the refrigerator, geyser or microwave – all it takes is a switch. Do we know where electricity is stored? Now imagine every employee as an equipment – refrigerator, geyser etc. IT should be able to power these equipments, i.e, employees. Like the equipments that decide the amount of power to be consumed for a specific purpose, employees will decide the type of technology they will use.
Friday, September 11, 2009
When clients behave badly...
The Indian market is attracting lot of interest - it's expanding, integrating diverse interests, cultures and of course redefining tolerance. The likelihood of us interacting with people very different from us is increasing by the day. And of course, we should admit that people who are different do things differently. How often have we come across pople who don't look at us when we speak to them, people retorting, people absolutely quiet.
Have we forgotten the rule - 'Treat other people the way you'd like to be treated?'
It's important for us to take every interaction as an experiment that gives out a little bit more about the individual we are dealing with. It's easy then to change expectations to more accurately align with reality. Every interaction provides a clue to better yourself in dealing with the other. It's because we are automatically changing our expectation every time...
Friday, September 04, 2009
Let neurons fire
Anything we do on a regular basis rewires the brain. There’s a saying among neuroscientists that “neurons that fire together, wire together.” When you practice a certain skill, the circuits get stronger, and the area of the brain dedicated to performing the skill gets larger. Malcolm Gladwell writes in Outliers that it takes the brain 10,000 hours to assimilate all that it needs to know to achieve true mastery. In study after study, of composers, basketball players, fiction writers, ice-skaters, concert pianists, chess players, master criminals," writes the neurologist Daniel Levitin, "this number comes up again and again. Ten thousand hours is equivalent to roughly three hours a day, or 20 hours a week, of practice over 10 years... No one has yet found a case in which true world-class expertise was accomplished in less time."
Well, now the unfortunate part. With the Internet increasingly becoming our universal medium for gathering information, we’re training our brains to take in information in the way the Internet supplies it — that is, with an emphasis on speed and with continual distractions. There are some who do it for 2 hours a day and there are people who only do this. The point is that the extensive search – information overload- is making all of us more productive but with convenience we forget to exercise our thinking cells, losing the analytical bent. Does it impact our decision making abilities? It certainly does as we increasingly rely on web as a source for information. Imagine Gen Y - they might not even know what they are ‘losing’ as they get exposed to the ‘web’ at a very early age.
Wednesday, July 22, 2009
True leader
Was reading Navi Radjou's blog which had some interesting perspectives on leadership. The hard-hitting facts about leadership are unfortunately not taken seriously these days, which is increasingly evident in the collapse of many businesses across the world. Today, leaders focus on short-term goals - attaining leadership instead of 'creating a future' that will bring with it leadership. Example of Apple and how it changed the digital music industry is an example.
Dr Kalam, ex-President India, in a speech stated that corporations as well as nations desperately need what is called "creative leaders," a new breed of visionary and empathetic leaders who act less as commanders and more as coaches, less as managers and more as facilitators, and who foster self-respect rather that demand respect.
To illustrate his point, Dr Kalam cited leaders he has personally encountered who are/were imbued with these eight wisdom qualities. For instance, when India's first satellite launch mission failed in 1979, the chairman of the Indian space agency Prof Satish Dhawan took full responsibility for the failure, even though Dr Kalam was actually the mission director. But the following year, when they successfully placed the first Indian-built satellite in orbit, Prof Dhawan didn't attend the ensuing press conference; rather, he asked Dr Kalam to share the success story with the media, thus giving him full credit for the mission's success.
Monday, May 18, 2009
Diminishing differentiators
Sunday, May 10, 2009
Path to wisdom
Tuesday, April 28, 2009
Law of Least Effort
In a similar way, in the conduct of our business, we are in harmony with Nature when our actions are motivated by values. When one seeks power and control over other people, we waste energy. When our actions are motivated by values, our energy multiplies and accumulates. So, what does it mean in practical terms to leverage the Law of Least Effort through actions that are motivated by values? There are three components to this Law of Least Effort:
accepting that things are the way they are at this point of time without blaming others, taking responsibility to change things for the better, and avoiding defensiveness of your view, your past actions
Count on your natural instinct for values.
Sunday, April 26, 2009
Job losses - points to ponder
Youngsters should learn to be adaptive innovators. As IT service companies compete – out-innovate for big deals, youngsters should work towards carving a competitive differentiator so as to attract work or let’s say better work. My key take away is the fact that in a society one ought to follow the management principle – simultaneous improvement of complementary goods. What it means is that if you wish to go up, ensure that the ecosystem rise up too. It’s worth reiterating the conclusion by Narasiah.
· Love your job and learn as much as possible. Learning comes primarily from your job. After fulfilling this requirement you can aspire for higher qualifications. If you don't respect the job you are doing who else would?
· When you are in a society you are not alone. You may have a family to support. You should not be a liability to the society or to your family.
· You can make mistakes. But don't repeat them. In important situations in life, ponder over other solutions also. But do not jump to conclusions.
· Save money for future. If you spend on unwanted things, you may not have money for essentials in the future. And, last but not the least, believe in God.
Tuesday, April 21, 2009
Politicians twitter, blog - does it really matter?
This election is very different with political parties trying to lower their center of gravity - trying to tap into the large and dynamic youth population in the country. Most of them have been pretty successful by leveraging various modes of communication - youtube, twitter, mobile phones etc. Does it really work? Am very skeptical. These are mostly one way communications and does not address or reflect what the youth want. Let's go back in time when the same politicians leveraged the advent of television for their campaigns. Do you recall any of the campaigns? Well, do you recall the old cinthol advertisement where Vinod Khanna tries to control a horse in a beach? Am sure many of us do recall the Cinthol ad but certainly not any of the political campaigns or rallies.
It's time for politicians to understand that they need to extend an impactful value-proposition to their audience through their communication. It can't be a one off communication - wooing them with hollow promises - which might still sell in rural India. According to Don Tapscott, author of Grown Up Digital, "The New Web, in the hands of a technologically savvy and community-minded Net Generation, has the power to shake up society and topple authorities in many walks of life. Once information flows freely and the people have the tools to share it effectively and use it to organize themselves, life as we know will be different." Politicians should realize that the world has transitioned to become an interactive and increasingly transparent market. Free televisions, tax sops doesn't really matter but address 'what's in it for me?'
Friday, April 17, 2009
Increase in social networking
Wonder how this network will evolve? Will it result into job-sharing? Will it give rise to new social-networking based business models?
Thursday, April 16, 2009
Is Business Intelligence really Intelligence?
Thursday, April 09, 2009
Poverty of attention
That brings to me the theory of positioning. Am not referring to the marketing concept but positioning of self. Does having 500 people in your network of friends enable you achieve anything better than someone with just 50? Does quality of friends circle matter? Well, am trying to recall names of all my friends and what they do these days - 1, 2, 3, 4, 5, ....8 Oops! tough, am racking my brains for more.
As the world becomes increasingly connected, quality of friends-circle and positioning matters a lot. Bigger the circle doesn't make one effective.
Sunday, April 05, 2009
Quest for prominence
The undying quest for prominence is today attracting others to be a part of the 'prominence' ecosystem.
Friday, March 27, 2009
India's the focus for marketeers
Added to this is the focus on tier II and III towns in India. With sanity prevailing across the unreasonably paid workers ecosystem in India, several of them are moving to the outskirts to cut costs - especially the exorbitant rent. This should eventually pave way for development in the periphery, pmlying further growth in the market. Add to this the reverse brain drain, Indian market is all set to be an attractive destination.
Thursday, March 26, 2009
a. This is a take from Forrester on marketing. However, considering the market situation at this juncture, thought the points are apt for our business as well. We all know there is need for a new approach to ensure client delight. The research firm proposes a metric called engagement that includes four components: involvement, interaction, intimacy, and influence. Well, all of us are doing one or more with our clients but the objective should be to ensure we carry out all.
b. Be human – Be more service-oriented. Give a personal touch to all your interactions with clients. Here’s a mail from someone which was forwarded to me - I talk to reporters and bloggers and my publisher. “I get a lot of email. An awful lot. After 13 years as an analyst, a lot of people know my email address, and I’m on many, many marketing mailing lists. I am a target for PR people. In all these interactions I have observed something. When people treat me like a human and not a “marketing target,” I like that. Not only that, when I make a human connection with somebody, whether it’s the client building a social application strategy or the person checking me in for my flight, it goes better. When things go wrong, I can nearly always trace it back to somebody not behaving like a human, and not treating me like a human. I will no longer put up with this. And you, my readers, are going to help me.” Treat clients and journalists the way you’d want them to treat you.
c. Network – Orkut, Facebook, LinkedIn etc. Guess, it’s time to get offline and meet people…
Tuesday, March 17, 2009
Me in a Complex world
Shouldn't they be leveraging each and every opportunity that comes across, build critical mass and then be choosy? Well, that's when 'me' stepped in. Me build a plan to cast a wide net, let the market know about Tom - simultaneously pursuing big ticket wins to showcase Tom's innovative approach to complexity. But then, what will Dick and Harry do? Hmm - remember they're here to build complexity. Last heard, Dick and Harry is waiting for big tickets to come their way. They are now insisting Me to hunt for big tickets.
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