If you are a sports buff looking at acquiring
the latest in your field from DLF Promenade shopping mall, chances are that you
would have downloaded an IBM powered app on
your phone. The IBM solution, according
to the company
release, can identify potential customers like you and extend necessary discounts
that may have a strong interest in sports. The opt-in service can be downloaded
by anyone to experience renewed efficacy in shopping.
The company’s solution for DLF combines
technologies like social, mobile, analytics and cloud by remotely controlling
sensors on smartphones from a cloud platform, and performing real-time
analytics to convert mobile data into meaningful consumable information.
Through this, back-end enterprise applications can analyse and transmit
contextual data to customers. Did I say mobile and contextual data? Yes. Mobile
is pivotal to our online and offline life, isn’t it? Our extensive and
excessive reliance on the device is a draw for marketers lurking around
consumers for personalizing our experience with their businesses. In this
context, the alliance between technology giant IBM
and the digital social networking facilitator, Twitter
should fascinate marketers. IBM will be able to harness and extract actionable
insights from Twitter’s unmatched wealth of digital natives’ data and empower
marketers who can in turn serve their customers in the most opportune moment
using a device they will increasingly spend their digital time.
The company’s solution for DLF, divulged
in January of this year, now seem to be a curtain raiser. Consider the company’s
deal with Cupertino, Calif.-based consumer tech giant, Apple to build more than
100 custom-built
enterprise apps for Apple's iPad and iPhone customers in retail,
healthcare, and other vertical industries. Now, imagine leveraging Twitter data
to power these apps? Data is indeed the new natural resource and IBM seems to
be accumulating aplenty.
