Why make a fool

The BCCI seems to have a prolific PR executive. Just when Ganguly's rhetoric boomeranged and the subsequent debate about his inclusion in the team was hitting a crescendo, the "all's well" snap of the duo(coach and dada) appears on the front page of leading publications. Clever PR ploy. However, the publications that seem to have been gearing up for a series on Ganguly and his poor show on and off the field, aren't fairing well on PR front with this volte face. Why can't the media stand for a cause? Atleast take one stance...