Network Now

Three months back I met Mosses, a friend who lost his job due to the downturn. It was a surprise why he lost his job. After all, two weeks before our meeting, he was regarded as a key performer, someone integral to the organization's long term plans. Alas, a day can bring in unforeseen and dramatic changes. Mosses was aghast but guess what - it lasted just for a day. He leveraged his expansive network spanning various social networks to seek another permanent job. The response according to him was overwhelming.He was in fact finding it tough to say no to many of them.

Well, the point is that we have come a long way since the days of inland letters, trunk calls and even emails. It just takes a few clicks to activate ones 'network.' More importantly, it is simpler, cost effective and real time. It can be customized to individual needs - one way networking, two ways or multiple ways. In essence, the network can be leveraged to suit ones intended benefits - a reason why Networking hitherto restricted to the extroverts has many takers today. It's kiddish says a successful senior executive, while discussing benefits of the ubiquitous social network. That's when I take the example of Mosses who could seamlessly transition to a new job because of his network. Competition is implausible irrespective of the field, and the market one is in. What one is today need not necessarily remain so. Remember, there is a need to develop a competitive advantage for self more than ever. While firms big and small communicate their competitive differentiators for garnering market share, why not individuals? The task has in fact become imperative. The power of networking help individuals to strongly communicate their differentiators.