Third party endorsement seem to be a vehicle used by many to gain prominence. While, subject matter experts have been astutely leveraging the power of ink to get favourable and impactful positioning by writing thought-provoking pieces, some not-so-wise are seen misusing this. The recent past have seen many, sensitising subjects and individuals, irrelevant and sometimes trash to their advantage. While there was mud-slinging at an actress for her remarks on pre-marital sex, an advocate in Madurai has moved the High Court there for remanding leading actresses from bollywood who according to him posed in a provocative manner in some unknown magazine. Am sure the actresses wouldn't have had the faintest of ideas about the snap, leave alone the summons. It beats me how a court of law can move public figures just on account of vague statements issued by even vague personalities. A look at any of the foreign glossies on news-stands will expose hollywood actors. Does it mean that anyone can issue a summons on them as well? This is certainly a clear motivation on the advocate's part to gain prominence. He seem to know the PR tactics pretty well.
