While
young, it was common to hear elders saying, ‘remember, whatever you do, God’s
constantly observing you.’ It was a tactic primarily adopted when they pre-empt
something inappropriate from a youngster. God has become the social media
today.
Today,
we as individuals are tested in every step we take - an interaction in person
or online. With eyes constantly trained on the mobile and keeping pace with the
rapid flow of social media updates from friends, relatives and others, many
often click intrusively into others personal matters or leave their pages open
with little left for others to imagine. We are unquestionable treading into a
world where there is no return. Many are known to have lost
jobs because of their social media updates. Weird but true.
Taking
a leaf out of the new marketing normal wherein customers are increasingly being
seen as individuals and not as segments, we should know that the same
transparency that allows us to understand others as an individual; conversely
allows others to understand everything about us. Further, this would mean that
the dissonance between who we are and what we portray would be known to not
just those who are in our network but by others whom we might not even know.
Thus, in today’s connected world, the measure of one’s success would be a
result of how authentically one balances the dissonance. Marketers attempt to close
the gap between the brand promise by building a system to ensure that in every
interaction brand and culture are one. The same should apply to individuals.
If
you want to be good, be good.
