Shadowing those in power

Discussing colleagues at workplace, my wife made a passing mention that her colleague was trying to google their CEO’s hobbies. For what? I exclaimed. The justification went on for 5-10 minutes but did not actually make sense. Her colleague had his own reasons, I thought. The next day in office, a colleague was digging into LinkedIn to extract details about a client. Well, it is important when you are planning to do business together, I thought. However, there seems to be more to this practice of ‘finding out more.’ According to psychologist Susan Fiske, “People pay attention to those who control their outcomes. In an effort to predict and possibly influence what is going to happen to them, people gather information about those with power." That is the ground reality.

In an earlier company that I worked, there was a deliberate and collaborative effort towards understanding clients. It was imposed on every client facing executives to find out – what does the client like the most, when is his/her birthday etc. Was there any result, any benefit to anyone? Absolutely no. Social capital or the ability to network should be an outcome of something larger. Smart executives in the same company pushed their knowledge with the client to get his buy-in and ultimately built a stronger relationship. The idea holds true in every professional relationship – an agency/client or a leader/follower. How much can one stretch his/her social capital to make a difference?

This ‘finding out more’ practice is mostly done for an immediate requirement – a project, a lead. Happen to read what Dr.Ivan Misner, who is supposedly a networking guru had to say about investing in networking. According to him, "You should always ask new contacts to tell you about a business challenge they are confronting. That way, you might know someone who can help, and that's the start of a relationship." Everyone has a way of accomplishing what they want in life – some leverage their networking skills while others rely on their intellectual capital.