Is Mukesh Ambani a good leadership brand?

The trip to Mumbai made me think of leadership styles and the perception it evokes amongst public . An under construction multi-storied building started it all. The building apparently is a multi-crore project by Mukesh Ambani to house his family; clearly reflecting his taste for luxury and reason for being in the Forbes richest list. Now, it's believed, at least in India that a successful person-in
business or otherwise is one who is humble and relentlessly working towards uplifting the needy. More importantly, I was reminded of what Management Guru, the late Peter Drucker said, “The CEO is the link between the Inside that is ‘the organization,’ and the Outside of society, economy, technology, markets, and customers. Inside there are only costs. Results are only on the outside.”

Mr.Ambani seems to be an exception. The cabby who was driving us to the hotel from the airport related Mukesh Ambani's ambitious project in the middle of India's commercial capital-Mumbai to Ratan Tata's gesture towards terror victims of Taj Mahal hotel. Tata, Chairman of Tata Sons is obviously held in high esteem as he went out of the way to be a part of the grief stricken families. This is an era where business leaders are required to evoke inspiration. Young executives – increasingly trying to integrate corporate social responsibility into their daily activities are reflecting a renewed passion for purpose and values, a sense of responsibility to local and global community. More and more of these executives are seeking a work atmosphere that reflects a ‘business movement’ aimed at addressing a larger social cause. Does Mukesh Ambani fit into this?

According to John Baldoni, a leadership consultant, leaders have an identifiable persona that is a reflection of what they do and how others perceive them. It is called the leadership brand. According to him, the leadership brand is a reflection of the leader’s credibility. The objective is to develop it wisely and nurture it carefully so as to help create strong bonds of trust with followers. What it is not is all the more important. Leadership brand is not about chasing visibility. Mukesh Ambani has reportedly sponsored an event to felicitate Sachin Tendulkar after the cricketer finished 20 years in cricket. With most of the bollywood's 'who is who,' the event seem to be an ideal set up for garnering personal visibility. Do we see Ratan Tata doing similar PR exercises?