Why is India ranked low in IT adoption?

India ranks low in the latest Global Information Technology Report (GITR) report that evaluates IT adoption. It’s appalling considering the potential of this country and the promise seen by MNC technology vendors who are establishing their presence in the country. The country has also been witness to several automobile giants, retailers and manufacturers setting shop - why then this low adoption? The most obvious response would be the economic downturn. However, if reports from domestic IT majors are to be believed, IT adoption in India across verticals has been quite encouraging. The flip side is that India still has a long way to go vis-à-vis other countries when it comes to embracing the digital model for business. In other words, the country is an undersold market for technology.

The report throws light on interesting facts that would see growth in IT adoption in the days to come. For example, it points out that the price of personal computers is falling rapidly and the emergence of a whole new class of laptops, priced as low as US$100 to US$300 is enabling large segments of the population of emerging countries to now get access to affordable computing. Software capabilities are improving steadily, and they account to a large degree for the growth in popularity of social networking platforms and other Web 2.0 services. What’s most intriguing is the growth of members in LinkedIn, a social networking site. This despite the slump in economy. It goes on to show the significance of internet and networking in daily lives. IT seems to be indispensable. While mostly confined to tier I and tier II towns, internet penetration and social networking is increasingly becoming a imperative, especially amongst youth and is expected to drive further growth in cost-effective net-books.

The other reason pointed out in the report is related to the fact that both public- and private-sector leaders now fully accept the important role of ICT in stimulating growth and enabling the development of economies by significantly increasing productivity across sectors. Agility and productivity has become a norm. Imagine booking a railway ticket to any place of choice in India sitting in office, transferring money from the nationalized banks to parents in remote areas. Well, all this when you’re stuck in a remote town – implausible, isn’t it? Jagadish, a fishing contractor based in Nalgonda in Andhra Pradesh is today able to fix the price of his catch even before his boat with the catch nears the shore – thanks to the penetration of the mobile phone. Farmers are able to flash biometric cards for updating their bank accounts on a daily basis or for that matter avail loans without having to spend time at co-operative banks – thanks to technology, which is empowering people at the bottom of the pyramid.

Another key factor that might trigger better ICT growth here is the reverse brain drain. With the downturn, many Indians and even foreign nationals are targeting India as a potential job market. With global exposure and deep domain expertise, these people can leverage their skills to establish market ‘colonies’.